What is Your Message

Message is important

Clever Brand Messages Don’t Attract Prospects All of us want to be unique and illustrated it with our business message or tagline.  We have lived with major corporations branding their products and services all our lives.  Nike: “Just do it”Subway: “Eat fresh”Geico: “15 minutes or less can save you 15% or more on car insurance” Coors Light: […]

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Provide the Answers

Q & A Knowledge Panel

Online Search Results Knowledge PanelThe knowledge panel is the box of questions that often comes up at the top of Google search results.   There is an example shown below in this article for the search question “who repairs roof leaks?”  Most searchers will click on these questions for answers.   A business that effectively […]

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Google It for SEO Insights

SEO Sherpa & Coach

SEO Best PracticesWhat are the practical SEO best practices for a Website? Pros Technically CorrectWhen a website is built technically correctly search engines and visitors can find the information they need based on their search criteria or “Keywords”. Use the Right KeywordsPeople search using common terms and phrases.  Finding out how people search for your […]

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May 5, 2019

Updating a Website

Strategy Advisor

Preparing for the website upgrade.One of the biggest challenges of updating a website is taking time for the preparation and strategy to accomplish your goals.   Without the prep work the new website may produce the same or worse results than your current website. Be prepared to answer some simple questions about your business as well […]

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January 6, 2018

Website Visitor ROI

Business Growth Using SEO Strategies

Estimate the value of your website visitors.Business owners are very conscious of the (ROI) on investments made in equipment, people, software, and services.  If not, they likely will not be in business long.  Every investment should return a value greater than the investment over time.  Website visitor ROI can be a very important metric for […]

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January 4, 2018

Technical Errors Impact Search

Technical Errors Impact Performance

Analyze & Fix Website Technical Errors. Technical errors will impact search.  If the web crawlers detect technical errors they won’t effectively crawl or index your web pages.  Web pages that aren’t indexed will not appear in search results.  Search engine optimization should begin with cleaning up technical errors. Some errors aren’t as serious as others. […]

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