Why Search Engine Optimization?

These People Are Searching for YOU!

When people search they are preparing to purchase.

Your product and services to be highly visible at this point in the buyers' process.  At least you want to be more visible than your competitors!   How do you do that?  It is where we come in.  Most companies don't take the time to optimize their websites and content for search.  Often they think the person that designed the website has done this.  They haven't unless you asked for it.  It is complicated and dynamic to ensure that the multiple search engines used by online users find you instead of your competitors first.  Normally that isn't included in a website design or even taken into consideration.  So what do we do about it?

Premium Plan Sets the Stage for SEO Work

A business website needs to WORK!  Just like your car or an airplane you fly in they need maintenance to work properly over time and ensure the passengers have a pleasant ride.  You want your website visitors to:

  • Have a pleasant visit
  • Find the information they were searching for
  • Be confident you can deliver on your products and services
  • Recognize your authority in the business
  • Want to return
  • Want to tell their friends
  • Purchase your products or services

Step One - Understand Your Business Goals

All of our work is influenced by your business goals in that the end result has to support meeting those goals.  We have some brief questions and interview that will help us understand your view of the business and what you want to accomplish with your website and online presences.  These includes understanding the persona or avatar of your idea customer.  This helps us better identify any issues related to attracting the right visitors and getting the right message to them for converting them to customers.

Step Two - Find Any Problems That Might Impact the List Above

Our first step included with our Basic SEO package is a comprehensive site audit.   Actually this is more of an analysis of the site audit.  There are three parts to the audit and analysis. 

  1. Run automatic audit that checks for a wide variety of technical issues that impact search engines and visitor experience.
  2. Run a manual audit where our experts analyze messaging, contact information, trust, authority, and other key aspects.
  3. If the WebSite is a WordPress site we run a comprehensive WP scan that includes security testing.

Step Three - Fix the High Priority Issues

Our report will classify the issues into levels of importance to SEO, visitors' experience, and security.  We will fix the more important issues right away and provide you with recommendations if changes are necessary with the appearance of the website.   If messaging is a problem we will set up a separate process with your and your team to facilitate improvement of the messaging.  (this may be an additional cost depending on the complexity of the issue and if physical presence is required to work with your team)  

Step Four - Develop an Implementation Plan to Improve Website Performance

The initial repairs of website technical issues and priority changes are part of this plan but many improvements will need to be made by a comprehensive schedule of events and tasks with milestones.  The average plan is implemented over 60 - 90 days depending on the complexity of the website.  We will develop this plan with your collaboration based on the resources available and the issues identified in the audit and from our analysis.  

The schedule and tasks will be document in Trello and share with your designated staff.  Any tasks that require you attention will be identified in detail on the cards and sent to your staff with recommended due dates.  All documentation will be archived with the cards and shared in Google Docs unless Microsoft Office is requested.  You will be able to access this plan at any time to review the status and outstanding tasks.

A weekly summary will be created in Gantt chart fashion through Trello.   It is recommended that this summary be utilized for a weekly review of the implementation and any issues are addressed.

Have questions or want to discuss adding Basic SEO to your current plan please contact us through your implementation project manager or contact us on the form below.   Of course you can always contact us by text or phone at the number below or book and appointment.