B2B Marketing for Industrial Product Companies
Is Your Business Lost in the Online Crowd?
Trade shows not working for lead generation or sales?
Wescat Ensures Your Technology Products & Services are Found
Search Engine Optimization Is Essential for B2B Visibility
Whether it is B2C or B2B SEO, Search engine optimization, is all about Google. We all play by Google's rules whether we like it or not. Their search engine dominates more than 85% of the searches done on the internet. When you type in the information in a search Google's Algorithm decides what results you will see first.
"The best place to hide your company on the internet is to be on page two of the search results."
How to you get to page one? More importantly how to you get into the first three results or better yet the featured snippets. Featured Snippets is the box that shows up first with definition and answers to common questions.
Neither Google or your prospects will react favorably if the website has errors that make indexing or navigation difficult. Our report will classify the issues into levels of importance to SEO, visitors' experience, and security.
Are You More Visible Than Your Competitors Online?
There are many goals you use to measure success online. One of the most important goals is to outrank your competitors in search results. How do you rank next to your competitors for keywords you both use for customers to find you online?
"The ability to learn faster than your competitors may be only sustainable competitive advantage."
Arie de Geus, Shell Oil
Competitive research is the best way to ensure your company ranks ahead of others in search results. Being second, third or fourth is costing you money when prospects review your competitors before you if at all. Being first makes all the difference.
How many visitors do they get, how long do they stay, and what keyword phrases are used to attract those visitors. All this information and more is available to you. Let's make sure you have the information you need to compete.
Big Data Ensures a Competitive Edge in B2B SEO?
More analytic data is available than ever before in marketing. Visitor behaviors, origin, devices use, search phrases used, day of the week, time of day, male/female, number of visits, pages visited, time on site, conversion rates, bounce rates, and more.
Market and Competitive Research
Even more important is this data is available on your all the players in your market. Don't develop your strategy without it. Your marketing people don't have to jump into digital channels without knowing how to compete.
“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.”
Google Analytics, Google Search Console, AdWords, and Bing Webmasters Tools provides all this information for free. If you know how to analyze for insights for business development strategy you can outperform your competitors online.
Other software tools like Semrush integrated with the free tools provide even greater depth of information on advertising, branding, backlinks, and social media effectiveness. Get weekly reports on progress toward your goals.
I'll guarantee to find at least 100 things wrong with your website
that are costing you money within 10 minutes or less.
Why me? I've spent most of my career looking for industrial products and machinery. Most of the time it was a struggle just to find the equipment or companies that could provide the services I needed when I need them. Speaking the lingo and understanding how your prospects think is my super power in SEO.